Skip to main content

What's Next for Jay Park After Dropping Visual for New Song "To Life" and Stepping Down As CEO of AOMG and H1GHR MUSIC?

By Nefertiti Jenkins

He's touched millions of hearts with his music, dance moves and public actions for more than a decade, and now mega entertainer Jay Park is starting a new chapter with a "toast to life." 

On January 1, the singer/rapper turned entrepreneur dropped the official music video on his YouTube channel, for his new single-- "To Life." The song is about his hustle in the music industry and other achievements.

In the visual, the long-time artist sets his AOMG ring and H1GHR MUSIC chain down on a display. The scene cementing his December 31 social media announcement of his decision to step down from his position of CEO from both of his hip-hop music labels-- AOMG and H1GHR MUSIC. 

Park founded AOMG in 2013, just years after parting ways with JYP Entertainment, where he was the leader of KPOP group 2PM. He created H1GHR MUSIC with music producer Cha Cha Malone in 2017.

In the video for "To Life," there are clips of Jay Park on stage at concerts from the past, but there are also scenes of Park looking intensely at a bottle of WON SOJU, his newest venture. 

Towards the end of the video, Park is joined by his AOMG artists. The video is followed by a personal message from Park, who is wearing a Seattle Seahawks hat. In the message, he says 2021 was a hard year for him. He also adds that it took a lot of thinking and organizing his emotions to come to his conclusion. 

He also thanks fans for following his career and his label family saying... "This is not the end, but just think the form has changed and it's the next step." He continues... "For all the fans, I would like to thank y'all for supporting me, AOMG, H1GHR MUSIC and please stay tuned for our next moves."

Park closes the message after picking up a bottle of WON SOJU saying.. "You know what it is man, Art of Movement, Seattle to Seoul, AOMG and H1GHR MUSIC, more love, more laughter, more vision, and of course WON SOJU."

There is an Instagram account and a website for Jay Park's new brand of traditional Korean distilled soju. The product has not yet officially been launched, but it is coming soon. Park has been talking about his own soju brand for years, and even dropped a song titled “SOJU” featuring 2 Chainz in 2018. It was his first release under Roc Nation. In addition, Park often wears a diamond soju bottle necklace created by celebrity jeweler Ben Baller. It appears Park will be focusing on the distribution of WON SOJU in the near future. But in the meantime, his personal Instagram account has been deactivated.

Before releasing a statement saying he was stepping down as CEO, Park tweeted..."If I ever retire or disappear make sure to miss me." Days later, as fans assess the news, thousands of people around the world already do indeed miss the global star, but they are also looking forward to what's yet to come. 


Labels:

Popular On INLet'sGo!

Rapper Dok2 talks about working with Jay Park and G-Dragon (from BIGBANG) in Ep. 31 of "Fun With Dumb"

By Nefertiti Jenkins
Illionaire Records co-founder Dok2 is a pioneer in the South Korean hip-hop industry, but he rarely gives interviews. Lucky for fans, the rapper sat down on two separate occasions recently to talk about his life and the rise of hip-hop in South Korea. The first interview was for the March 7th face to face with rapper Snacky Chan for Chan's YouTube series - "Undergod."   The second was for American rapper Dumbfoundead's March 20th (ep. 31) podcast of "Fun With Dumb." During the podcast, Dok2 provided a mini-history lesson for anyone interested in South Korean hip-hop. Beginning with his early rise, the rapper says he's been making moves in the industry since 2002 when he was 12-years-old. He told Dumbfoundead that he used to attend a school for foreigners in Busan (because of his mixed Korean, Spanish and Filipino heritage), but after 6th grade he moved to Seoul and did not return back to school (due to family financial reasons). He says he started...
Read more

Jay Sean drops visual for new single "With You" ft. Gucci Mane & Asian Doll

By Nefertiti Jenkins
British singer Jay Sean has released the official music video for his new single "With You," featuring Gucci Mane and Asian Doll. The Jamar Harding directed visual dropped on April 1st, and in it, there's a lot of booty. The video shows girls in bikinis and balaclavas riding down the road on two-wheel scooters. The actual single hit streaming sites with Republic Records on March 8th, after a long break from the London artist. Check out his new MV below.
Read more

Fans still have questions about ECÂF after the release of Ruel's new single & MV - "Face To Face"

By Nefertiti Jenkins
(Updated September 10) - Ruel has dropped the Behind The Scenes video for "Face To Face." On Sept. 10, he revealed that the actress portraying ECÂF in the music video and on Twitter, is named Tatiana. And the person who sings the vocals for her single release, "Pictures," is actually Ruel's sister Coco. Original Post (08/11/19) ... Global teen sensation Ruel shares a social media obsession in the visual for his new single - "Face To Face." The 16-year-old singer from Australia dropped the official music video for his song on August 8th. In the weeks leading up to the release of the "Face To Face" music video, a twitter account was created under the handle @ECAF_XXII promoting a singer named ECÂF ((Face backwards) who may or may not be real), with a debut single titled "Pictures," who stars in Ruel's new visual. Currently Ruel doesn't follow anyone on Twitter, but at one time he was tweeting to that account, as if ...
Read more

New Video Drop: OFFONOFF - "homeless door" (Feat. Rad Museum)

By Nefertiti Jenkins
It's been exactly one year since the release of their debut album "Boy," and South Korean R&B duo OffOnOff (consisting of Colde and 0channel), have now released an emotional music video for one of its tracks to mark the anniversary. The visual for "homeless door" featuring Rad Museum, dropped on July 24. The mostly black and white video was directed by YEOMWOOJIN, KIMBONGMIN and OFFONOFF. Check it out below. You can also stream or download "Boy" on most digital platforms. it's been 1 year since OFFONOFF debuted with their album 'BOY' aka the album of 2017 !!! showing us their range as artists from start to finish filled with timeless bops by a talented duo.. they really did that 🏁 pic.twitter.com/Hsy2bd1VcH — DΞΔN (@deansintro) July 24, 2018 @realoffonoff - homeless door video is out now full vid ➡️ offonoffart.com 1년 전 오늘 나온 offonoff - [boy.] 앨범을 좋아해 주시고 들어주시는 분들 모두 항상 감사드리고 앞으로 더 좋은 음악으로 보답할게요 iloveyall🍒💙🧡...
Read more

SONG OF THE DAY: Chaanill and Xydo - "Don't Worry" (a Poison Holyc collaboration)

By Nefertiti Jenkins
With smooth R&B vocals, singers Chaanill and Xydo from Poison Holyc, uploaded their collaboration "Don't Worry," on SoundCloud back in June. The soulful melody has a positive message that is worth putting on repeat. The hook for the therapeutic lyrics include... Don't worry my Mom / don't worry my father / So I'm gonna make it vibe /and gonna make a smile. Chaanill and Xydo are just two of the solo artists representing the South Korean crew Poison Holyc. Other artists, songwriters and producers from the collective include £.vıewƶ (who debuted two years ago) and also includes: YuJeong, KyLy, Miya, Nap!er, Kobel and YELLA. Miya recently uploaded a track with E.viewz titled "The Shell." View this post on Instagram 💚🐸💚 #Repost @xydo_ with @get_repost ・・・ 돈워리 마이맘~돈워리 마이파더~ 🎙 @seeeachaanill 📹 @crowell_98 🙏🏼 A post shared by Poison Holyc Official (@poisonholyc) on Oct 28, 2018 at ...
Read more

Yultron and Jay Park release EP collaboration & MV - "On Fire"

By Nefertiti Jenkins
The music is always good when Jay Park and EDM DJ/producer Yultron link up. They've been throwing out hits together for the past couple of years. Their popular track, "Forget About Tomorrow," currently has more than six million views on YouTube. That visual dropped in January of 2018. Now the two are promoting an EP, titled "On Fire." Their latest collaboration hit streaming sites on August 30. An official music video was also released, featuring the two, for the title track, another electric dance number. Their second song on the mini-album, "West Coast," was pre-released in July. The new EP has a total of four tracks. It includes features from Sik-K, pH-1 and Haon.
Read more

Representing That Caribbean Vibe: Tainy - "LENTO" feat. Sean Paul, Mozart La Para & Cazzu

By Nefertiti Jenkins
Puerto Rican producer Tainy has rounded up Jamaican heavy-hitter Sean Paul and newer stars Mozart La Para from the Dominican Republic, and Cazzu from Argentina, for a pulsating dembow/dancehall jam titled "LENTO," which hit music streaming sites, along with a music video on January 31. The track is off Tainy's forthcoming album - "The Kids That Grew Up on Reggaeton." Check out the visual for the new single above.
Read more

New Video Drop (Review): H1GHR MUSIC's - WOOGIE - "ROLLING STONES" (Feat. Car, the Garden)

By Nefertiti Jenkins
Taking us back to the 70s with a vintage movie themed visual, H1GHR MUSIC producer Woogie, has released his new music video and single "Rolling Stones," which is from the upcoming EP, "Rewind My Tape part 1." The video, featuring singer 'Car, the Garden' was uploaded to the H1GHR MUSIC YouTube channel on March 18. And even before you watch it... one look at the artwork released for the track, and you're immediately reminded of Rolling Stone Magazine, and if you're old enough to remember, the Rolling Stones rock band (both got their name from a 1950s song by Muddy Waters, titled Rollin' Stone). And then, there's the 1972 remake by The Temptations (of a single from The Undisputed Truth) called "Papa Was a Rollin' Stone." But getting past the history and nostalgia of the title, the video begins with a man who looks like he could've been on the set of "That '70s Show," as he takes you further back in time, w...
Read more

Mural of Rapper Dumbfoundead Vandalized

By Nefertiti Jenkins
The iconic mural of rapper Dumbfoundead painted on the side of Catalina Liquor in Koreatown in Los Angeles, has been vandalized-- that's according to a social media post from the artist. A picture of the vandalism, shows letters spray painted across it. On July 16th, Dumbfoundead thanked painter Joseph Yun Lee and Catalina Liquor on Instagram for "wanting to keep the mural up as long as they did."  The mural was originally painted for the rapper's 2016 music video "Murals," a visual off his "We Might Die" album. Last year, he tweeted that he was getting a least one tagged photo a day from fans who had taken a picture in front of it. Dumbfoundead is now asking fans to send pictures or videos they had taken in front of the mural to muralsforever@gmail.com or tag him, so he can use the images in a video. View this post on Instagram [🚨UPDATE: Send any pictures or video of you w...
Read more

NEW MUSIC & MV: William Singe - "Love You Like Me"

By Nefertiti Jenkins
Australian singer William Singe is bringing the heat and heartbreak in a new single and visual titled-- "Love You Like Me."  The alt-R&B track hit streaming sites on September 6. The former member of the boy band  The Collective , known for his online covers, dropped his debut song "Rush" back in 2017. Check out his new music and video below.
Read more