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Jay Park Announces new H1GHR MUSIC Artist - Seo Donghyun a.k.a. Big Naughty

By Nefertiti Jenkins

During the second and final day of his 2019 Off Route Fest in South Korea, co-CEO/entertainer Jay Park announced the newest member of his second label- H1GHR MUSIC, as rapper/singer Seo Donghyun a.k.a. Big Naughty. Park introduced the young artist on stage, on Oct. 6, in front of a crowd of thousands of people at the music festival, and later posted video of the moment to Instagram.

According to Park, Donghyun is now the youngest member of the label (previously that title went to rapper Haon). Big Naughty was a contestant on season eight of the popular South Korean rap competition program - Show Me The Money (SMTM). He was eliminated in the semi-finals.


Jay Park also currently has his own music audition competition show airing on MBN, in South Korea called SignHere. The show's goal is to find the next member of his first label - AOMG.




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